I have a new hero. His name is William McDonough and he is an architect and designer. He thinks like I wish all people did - because we all do and create things that impact others. He always starts designing by asking how our buildings and products can take into account “all children, all species, for all time.”

He is maybe the formost spokesperson for absolute sustainability, and in this video he explains his philosophy of “cradle to cradle” design, which bridge the needs of ecology and economics. He also shares some of his most inspiring work, including the world’s largest green roof (at the Ford plant in Dearborn, Michigan), and the entire sustainable cities he’s designing in China.

This entry was posted on Tuesday, August 7th, 2007 at 03:56 under Ideas, Society and politics, Technology . RSS 2.0 feed. You can leave a response, or trackback from your own site.